Start-ups like Hims, Horace, and Asystem are setting new benchmarks for ingredient credibility and transparency. The men’s skincare industry is undergoing a quiet revolution. Gone are the days when men’s grooming meant a bar of soap and an aftershave splash. A new generation of brands is rewriting the rules, bringing pharmaceutical-grade ingredients, clinical transparency, and science-backed formulations to consumers who are sceptical of marketing hype and hungry for results. Leading this movement are innovative start-ups that have rejected the old playbook of vague promises and masculine clichés. Instead, they speak the language of evidence: active percentages, peer-reviewed studies, and open
As we move into 2025, it’s an opportunity to thoughtfully reflect on the changes we have seen over the past year and to explore the purposeful trends shaping the future. At pH Factor, we’re proud to support indie brands in navigating these shifts, helping them bring their unique visions to life through development, formulation, and meaningful innovation. 2024: A Year of Collaboration and Thoughtful Progress The past year was not defined by flashy promises or radical disruptions. Instead, it was a period of steady, thoughtful progress driven by a growing commitment to wellness, sustainability, and purposeful ingredient development. Gentler Alternatives: Natural alternatives
