The skincare industry is poised for a transformative shift in 2025, driven by technological advancements, evolving consumer preferences, and a heightened focus on personalisation and sustainability. As consumers become more informed and discerning, the way they purchase skincare products is set to change dramatically. Here’s a glimpse into how people will be buying skincare in 2025. Personalisation Hyper-Personalisation Through AI and Data Analytics Personalisation will be at the forefront of skincare shopping. Advanced AI algorithms and data analytics will enable brands to offer tailored product recommendations based on individual skin types, concerns, and environmental factors. Consumers will be able to
As we move into 2025, it’s an opportunity to thoughtfully reflect on the changes we have seen over the past year and to explore the purposeful trends shaping the future. At pH Factor, we’re proud to support indie brands in navigating these shifts, helping them bring their unique visions to life through development, formulation, and meaningful innovation. 2024: A Year of Collaboration and Thoughtful Progress The past year was not defined by flashy promises or radical disruptions. Instead, it was a period of steady, thoughtful progress driven by a growing commitment to wellness, sustainability, and purposeful ingredient development. Gentler Alternatives: Natural alternatives
I would like to share a special recap of the HPC Magazines over the year that was …. 2024. The magazines showed a collection of insights, trends, and breakthroughs that have shaped the personal care and beauty industry. From ingredient innovations and formulation tips to global regulatory updates and business strategies, these resources have been invaluable for staying ahead and planning for success. Highlights from Our 2024 Editions This year, we published 5 in-depth magazines, each featuring around 100 pages of expert knowledge, innovation, and practical advice. Here’s a quick look back at the key themes we covered: January:
Azelaic acid is such an amazing multifunctional ingredient in skincare formulations. It offers a safe, stable, and versatile option for formulators. Its multi-functional properties have made it an essential ingredient for addressing various skin concerns, especially in gentle and effective formulations targeting sensitive and acne-prone skin. Some current products on the market that use Azelaic Acid NATURIUM – Azelaic Topical Acid 10% Claims: help improve the appearance of skin tone, for brighter-looking skin. Active: Azelaic Acid Derivative – Potassium Azeloyl Diglycinate More Info: https://naturium.com.au/products/azelaic-topical-acid-10 EGO – Azclear Action Medicated Lotion Claims: attacks pimples by fighting bacteria and unblocking the oil
In today’s competitive skincare market, establishing and maintaining trust with your customers is crucial for sustained business success. Trust doesn’t just foster loyalty; it turns satisfied customers into true advocates for your brand. This is particularly important in an industry where products significantly affect users’ wellbeing and self-esteem. Here, we delve into three essential steps that skincare companies can take to build and strengthen brand trust. 1/ Gain a Deep Understanding of the Skincare Products You Are Creating Knowledge is power, particularly when it comes to formulating skincare products. For instance, if you are developing a product with Vitamin C,
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©2023 ph Factor | We Create The Different | Suite 1, 8a Fisher Place Narwee NSW 2209 | Ph: (02) 9533 1751 | Site Credit
©2023 ph Factor | We Create The Different | Suite 1, 8a Fisher Place Narwee NSW 2209 | Ph: (02) 9533 1751 | Site Credit