Creating Your Product: Where To Start

If you want to bring a new beauty or home care product to the market it can be overwhelming to know where to start. You probably have an idea and maybe you’ve done a bit of research, but now you’re wondering where to go next. How do you go from idea to market-ready product? That’s where we come in!  

pH Factor is proud to have helped create award-winning brands and exceptional products that consumers love. From excellent skincare, cosmetics, and haircare, to highly effective homecare products, our passion is in seeing innovative ideas come to life.

With years of experience and an expert team behind us, we have a tried-and-true six-step process behind the creation of every product we help develop, formulate, and launch from our Lab. Step one focuses on planning, to ensure we set the foundation for a successful product launch.

Step One: Product Planning & Development

This is where we start with all of our clients. This is the stage where we plan out all the details of your product and brand to ensure you’re set up for success. We work together on things such as:

  • Planning new product ideas
  • Troubleshooting your existing formula
  • Exploring ingredient options
  • Discussing your brand direction
  • Planning out your allocated budget
  • Organising retail field days
  • And more!

Why the planning stage is essential

As tempting as it is to skip ahead to the formulation stage (and all the excitement of seeing your idea come to life), the planning stage is essential to the long-term success of your product, your brand, and your business.

For example, by taking the time to plan out your product and discuss ingredients early on, we can save a lot of time and money down the road. This also minimises waste and ensures your production process is as eco-friendly as possible – something we’re very passionate about here at pH Factor!

At this stage we like to discuss your brand and business plans, too. Your focus is most likely on your product, but a product doesn’t sell itself. Even the best products need a strong brand and a well-functioning business behind them. There’s nothing worse than running out of money or your product failing to sell due to branding mistakes made earlier in the process. 

All of this is precisely why we don’t just focus on formulating products at pH Factor. We have a full, expert team, with over 20 years of industry experience, that can support you through the A-Z of creating a product: from development and formulation through to branding and marketing.

Let’s turn your idea into a market-ready product

Are you interested in partnering with pH Factor to make your product dreams come true? You can get in touch with our friendly team to book a complimentary consultation with us. We will discuss your project and advise on how we can work together.